Standing at the trade show without pain

Usually, Pascal Wieser spends most of his working hours sitting at a desk, but now and then, the managing director of the Vögele travel agency spends days standing at trade shows, presenting his company. This quickly gave him severe back pain.

At one trade fair he chanced on the kybun shoe, the Swiss shoe with the air-cushion sole. Wieser fervently describes his secret recipe for ridding himself of the pain: “It was a trial. In these special shoes I am in constant motion, stand upright and have no more back pain”. Now meeting customers at trade shows is a much greater pleasure for him again.