Pascal Wieser, CEO of Vögele Reisen AG, Switzerland

At first I deliberately drew my colleagues' attention to my new, sexy shoes. It was important to me to show that I hadn't chosen that look. Now it's a running gag. Now plenty of others have bought shoes like these. Quality has triumphed. The new shoes I've seen are looking better and better. The black ones are discreet. I'd like to buy another pair for speed-walking. And I'd like to get a pair of these for walking in flat country, too.