Pascal Wieser, CEO of Vögele Reisen AG, Switzerland

The shoes came to my attention at an event, where I had the chance to try on a pair of kyBoot shoes. After two hours of walking around I was sure that I needed these shoes for my next trade fair. What impressed me the most was that you are constantly in motion and stand more upright. The effect that had on me was that my back pain disappeared. I was always in pain after one or two days of office work. Since starting to wear these shoes, I have effectively not had any more trouble.